Social Media Engagement
For digital marketing, social media is a fantastic way to spread the word about your products and services and engage with your audiences. Here’s an infographic showing the engagement factor of different social media channels. Comparing YouTube with Facebook, Google+ and Twitter, you can see the engagement levels for each channel. YouTube has a higher level of engagement because videos have more longevity, whilst Twitter has less engagement but more virality. Interesting stuff so take a look.
By Sonya Brucciani, Director at Espan Digital Marketing