SEO Case Study – Fabric World
Fabric World are retailers of soft furnishing and curtain fabrics in Surrey and London for over 35 years. They also specialise in creating and making curtains and blinds and offer a bespoke interior design service. http://www.fabricworldlondon.co.uk
Fabric World wanted increased search engine exposure and organic traffic. They also needed to increase visitors to their retail shops and raise market awareness of their services.
Firstly we had to grow their non-paid targeted search engine visits and increase their search engine rankings for targeted search terms. The site required a number of on-site optimisation improvements. We carried out detailed keyword and competitor research, and integrated the SEO campaign with the PPC campaign such that as much useful traffic was generated as possible at the least possible cost per pageview. We integrated the target keywords within the elements of the site whilst optimising their Google Places listing for local searches. We then implemented a Link Building campaign and built quality links to achieve higher search engine rankings.
Fabric World experienced a tremendous increase in traffic over the first year of the campaign with an increase of 142% in non-paid search engine visits based on a comparison of January 2010 and January 2011. Search engine saturation increased and this is demonstrated by the increase in keyword phrases that led to visits, an increase of 328% between January 2010 and January 2011.
With the Link Building campaign having run for more than 6 months, the site now boasts many number 1 positions in Google and the other search engines.