Content strategy is a term that is used frequently. But what is it exactly?
For websites to be effectively ranking for SEO in Google, as well as to tailor and publish your own messages and information to your existing and potential customers, creating written content is essential for your website and digital marketing.
We can research and write optimised content for your website and get it ranking in Google. Content is a great way to appear in Google’s search engine results pages (SERPS) and promote your business to attract new customers. Our copy and content includes longer, indepth editorial and articles or updates about your work and portfolio, we’ll discuss how we can help you and what content will work for your business. Having good content on your website, as well as placed on other high ranking websites, is a great benefit for link building to attract authority and trust to your website from Google and boost rankings.
According to a DemandGen Report, two thirds of businesses (67%) rely more on content to research and make purchasing decisions. Buyers do a lot of research and are consuming content and information to help them in their decision-making prior to purchase. This offers a great opportunity for you to shout about and promote your products and services to a potential customer who is looking for a business like yours.
We can also copywrite a range of marketing material for brochures, advertising, PR and the media, flyers and other digital channels, depending on what your requirements are. See our copywriting services.