Content Strategy & Creation2018-11-01T16:06:14+00:00

Content Strategy & Creation

Content strategy is a term that is used frequently. But what is it exactly?

For websites to be effectively ranking for SEO in Google, as well as to tailor and publish your own messages and information to your existing and potential customers, creating written content is essential for your website and digital marketing.

We can research and write optimised content for your website and get it ranking in Google. Content is a great way to appear in Google’s search engine results pages (SERPS) and promote your business to attract new customers. Our copy and content includes longer, indepth editorial and articles or updates about your work and portfolio, we’ll discuss how we can help you and what content will work for your business. Having good content on your website, as well as placed on other high ranking websites, is a great benefit for link building to attract authority and trust to your website from Google and boost rankings.

According to a DemandGen Report, two thirds of businesses (67%) rely more on content to research and make purchasing decisions. Buyers do a lot of research and are consuming content and information to help them in their decision-making prior to purchase. This offers a great opportunity for you to shout about and promote your products and services to a potential customer who is looking for a business like yours.

We can also copywrite a range of marketing material for brochures, advertising, PR and the media, flyers and other digital channels, depending on what your requirements are. See our copywriting services.

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"I have very high opinions of Mark, he handles the SEO elements of a number of my projects and he has been nothing but helpful, resourceful and more importantly, yields very good SEO results.”
Joe-Kwun Lam, Director, Consultancy
"A very professional, thorough and honest team who I have recommended to other business contacts and who give a value for money service."
Carole C, Marketing Manager, Pensions company
“A very professional, thorough and honest team who I have recommended to other business contacts and who give a value for money service."
Daniel H, Director, UK property portal
“We already understood that to move our business forward ahead of our competitors we had to get a good company to promote and push our business model up the internet ladder. Mark Chambers has done just that.”
Steve A , Owner, Motor servicing company
“Mark and the Espan team took our poor performing Google Grant and PPC and transformed it to a level exceeding over 110% improvement. Enquiries, donations and web traffic were significantly increased and we’re really happy with their expertise and service. ”
Sonia N, Head of Marketing, London charity