Digital Strategy & Planning2018-11-01T14:14:09+00:00

Digital Strategy & Planning

Very often websites and digital marketing are implemented organically and at different stages and levels of investment. They run over a period of time and tick over, however over time performance may vary, with one channel working well and another underperforming. When this happens, the performance levels of your digital investment are not working in alignment and to their maximum potential. Subsequently the level of enquiries and sales may be reducing or being given away to your competitors who are ahead of you with their website quality and digital marketing.

Our digital strategy and planning service takes a holistic view of your website and all of your business digital marketing. We can strategically take your digital presence, including your website, to a whole new level with an indepth digital audit, recommendations and strategic direction to improve performance across your digital activity.

We conduct a digital audit and additional indepth research covering a range of business and market factors to assess current performance. We then develop a strategy and plan agreed with you that can be implemented, including effective measurement to track and monitor progress. You can either take this plan and implement it yourself, or we can help with some or all of the implementation. We also provide consultancy as part of our service to advise on the best way to implement improvements.

Our digital and marketing expertise means that we help our clients boost their enquiries, sales and traffic considerably, making the most of spend and budgets and increasing return and value for money.

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Testimonials

"I have very high opinions of Mark, he handles the SEO elements of a number of my projects and he has been nothing but helpful, resourceful and more importantly, yields very good SEO results.”
Joe-Kwun Lam, Director, Consultancy
"A very professional, thorough and honest team who I have recommended to other business contacts and who give a value for money service."
Carole C, Marketing Manager, Pensions company
“A very professional, thorough and honest team who I have recommended to other business contacts and who give a value for money service."
Daniel H, Director, UK property portal
“We already understood that to move our business forward ahead of our competitors we had to get a good company to promote and push our business model up the internet ladder. Mark Chambers has done just that.”
Steve A , Owner, Motor servicing company
“Mark and the Espan team took our poor performing Google Grant and PPC and transformed it to a level exceeding over 110% improvement. Enquiries, donations and web traffic were significantly increased and we’re really happy with their expertise and service. ”
Sonia N, Head of Marketing, London charity