Monthly PPC Management
Pay Per Click
PPC Management Services
The term PPC management encompasses the planning and research of a Pay Per Click campaign as well as campaign set up and ongoing optimisation and management.
As a PPC company, we have over 12 years’ experience of setting up and managing Google AdWords and Bing Ads accounts.
Why have ongoing PPC management?
Opting for monthly optimisation of your Adwords account and campaigns will give you greater value for money as the money you invest into monthly optimisation will undoubtedly pay for itself. With ongoing PPC management, we regularly optimise all aspects of your account, including campaigns, advert groups and keywords.
Budgets are tightly managed, campaigns changed, altered and amended according to nuances and what is happening in the PPC sphere and bids can be altered and amended to achieve better performance. Ongoing PPC management will also reduce budget wastage and ensure you get the best value from every £1 that you spend.
Google continually updates Adwords with new features, functionality and processes as they improve their platform. Therefors, it’s really important to keep up to date and on top of these changes so that your Adwords results remain above and beyond those of your competitors. Examples include new advertising formats that Google have rolled out over the last several years which allow more words to be added to campaigns. Some changes have been restrictive and if left or ignored can fall foul of Google’s terms and conditions, with the results of campaigns being disallowed and stopped by Google.
While some functions can be automated, manual account and campaign adjustments are better in some circumstances so that they align with your business goals.
We can also implement advert A/B testing to test and improve performance of campaigns.