Online Marketing Blog

SEO Case Study of a Dormant 9 Year Old Website

graph showing link acquisition over last 2 years

I graduated as a mature student in 2005 and this resulted in 3 large cardboard boxes of essays, reports, research and floppy disks. I wondered what I should do with all of this information and knowledge that I had spent …
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AdWords Expanded Text Ads for Large Accounts

Verona holiday expanded text ad example

Google recently announced the introduction of Expanded Text Ads (ETAs), one of the biggest changes ever in AdWords in my opinion. Advertisers now have the opportunity to create better ads with more characters, including two headlines, together with a description …
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How Blogs Helps SEO and Builds Authority

Blogging is an essential part of SEO marketing. As well as boosting organic and targeted web traffic, regular blog content adds value and a range of further benefits for your website, brand and company. A weekly blog can improve organic …
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What is the Best Digital Marketing Channel To Drive Traffic and Get Customers?

Best Digital Marketing Channels

A really useful infographic by Conductor has highlighted the effectiveness of 4 key digital marketing channels i.e. SEO, PPC, Social Media and Email Marketing based upon getting the most visitors, the most customers and the best ROI.

Infographic – How Google Works

Ever wondered how Google works? We love this bright and colourful and most of all SIMPLE infographic published by which shows how Google works. So when you type in the keywords for “rabbit” this is what happens in the …
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