Blog
Turn off Auto-Apply Recommendations (AAR) with Google Ads Editor
Turning off Auto-Apply Recommendations (AAR) with Google Ads is tricky for the uninitiated. Most people probably do this from the Google Ads web interface. Here are the steps for that. Turn off Auto-Apply Recommendations (AAR) in the Google Ads web interface Step 1 - Click Campaigns > Recommendations Step 2 - Above the recommendation cards click Auto-apply (clock icon) Step 3 - On the auto-apply page click Manage Step 4 - Uncheck all the checkboxes or deselect all using the button to opt out of auto-apply recommendations Steps to turn off auto-apply recommendations in the web interface with screenshots Step [...]
Turn off account level Automated Assets in Google Ads
Turning off account level Automated Assets within the Google Ads web interface is tricky for the uninitiated. It involves at least 30 clicks. How to turn off account level Automated Assets in Google Ads In the tree menu on the left, click on Assets > Assets On the right-hand side above the data table click the More … three dot menu Click Account level automated assets Click Account level automated assets settings tab Turn off assets from this screen and choose the most appropriate reason for turning off, not that it matters. Here are the steps with screenshots 1. In [...]
Why waste is a natural part of Google Ads (and any advertising) and how to minimise it
Why all Google advertisers are losers and why some are winners too “People seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.” Robert B. Cialdini, Influence: The Psychology of Persuasion Here, we discuss how waste is a natural part of Google Ads and why focusing on returns is key to moving your business forward. We look at several ways to minimise waste in Google Ads so that you have the best outcome. We dislike wasting money Example of an ROI calculation Google Ads, your business and the agency [...]
The importance of conversion tracking for Google Ads success
Conversion tracking is vital for Google Ads success because it offers transparency about what elements in Google Ads are leading to conversions, i.e. what’s working and what isn’t, what to improve and what to remove. This visibility allows for constant improvement and concomitant increase in profit. In essence, it’s the difference between a profitable Google Ads campaign or one where you are throwing money away. For this article we will discuss lead generation campaigns and assume that a website is the destination for your ads. Here is what we’ll learn: What is a conversion? What is conversion tracking? Why track [...]
Why negative keywords are essential to Google Ads performance
Negative keywords are essential to running an effective Google Ads campaign. They enable more effective audience targeting and can save you money to invest in more relevant searches on Google, and so drive your profit up. Here's what we'll learn: What's the difference between a search term and a keyword What is a negative keyword? An example of a negative keyword Why use negative keywords? What's a keyword match type? How do I find negative keywords? Where can I add negative keywords? What's the difference between a keyword and a search term? When you add normal "positive" keywords to your [...]
Digital marketing for business
We have written a comprehensive guide on digital marketing for your business. 1. Setting your business goals and objectives 2. Why is digital marketing so important? 3. Benefits of digital marketing 4. Digital marketing strategy 5. Types of digital marketing tactics 6. Having a digital presence 7. Customer audience online 8. Put the customer at the centre of everything you do 9. Poor customer experience 10. Traditional marketing and digital marketing 11. Our guide to digital marketing 11.1 Grow and increase organic search traffic with search engine marketing 11.2 Content marketing 11.3 Grow your social media followers 11.4 Social media [...]
