Google Ads for Charities
PPC specialists for UK charities & non-profits
Use a free Google Ads Grant to elevate your visibility and broaden your charity’s reach to new audiences, supporters and donors. With years of experience working with charities and grants, we can help with all of it.
Google’s free grant gives your charity endless possibilities.
Whether you’re new to the Google Grant or have the Grant already, it’s a no brainer. The free ads give incredible opportunities to make your charity more prominent.
Our specialist PPC services for charities drives more awareness of your charity and potential supporters and donors to your website and your vital work.
Over the years, we’ve achieved great results with Google AdWords for charities; all for a reasonable fee. As an experienced charity PPC company, we give the best Google Ad grants management for the successful performance of ads to dramatically increase website traffic and results.
Spend £1 and get £7 back
The average outcome for our clients in 2024. From our first conversation with you, our focus is return on investment and increased profit using Google Ads. We work best with monthly Google Ads budgets of £3.75k.
That's a lot of new leads
We have generated over 3000 brand new enquiries and leads from websites. We initiate the sales journey by reaching potential customers that haven’t heard of your brand, service or product.
Stick with us
Our client retention is high, because we achieve results. We listen and value all client relationships as a mutually beneficial partnership. Our clients trust us implicitly to deliver their goals.
How Google Ads
boosts your charity
Google can award registered charities Ad Grants of up to $10,000 to spend on Google Advertising every month. Use the grant to its full potential and reach new audiences, create awareness of your work, build your charity’s brand and promote your impact to donors, supporters and volunteers.
Google Ads charity grant management
We can help your charity with the Google Grant application, campaign set-up and ongoing optimisation and improvements which is needed to retain the grant.
Using our research and proven approach, we design and create high performing, results-driven ads campaigns that gives you greater exposure to your target audience as well as reaching new audiences, supporters and beneficiaries.
If you’re already using the Google Grant and don’t feel it’s working as well as it could be, we’ll do a full audit and the work that’s needed to turn it into a outstanding success.
Our approach to PPC
for charities
We create many opportunities using the Google Grant. We design and create high performing, results-driven ads campaigns that gives you greater prominence with your target audience as well as reaching new audiences and supporters.
We can do it all
We can help you with the Google Grant application, campaign set-up and ongoing optimisation and improvements. Our proven approach and expertise provides everything that’s needed to get the max out of your Google Grant.
Working together
All sizes of charities can apply for the Google Grant. If you don’t have the in-house expertise or digital know how, that’s no problem. We’ll be part of the team working side by side to deliver great results. If you do, we’ll work with you to keep successful results coming in.
Research and analysis
We research and analyse your charity and competitors, which is the foundation of successful advertising. Our research informs the PPC and AdWords strategy, keyword research and ad campaigns that are tailored to your organisation’s goals and ambitions.
Insights and results
You’ll receive regular, monthly reporting and insights, using Google Analytics and conversion tracking, so you know exactly how Google AdWords is performing and delivering. We’ll talk results with you regularly.
Ongoing management
To retain the grant, ongoing managment is essential. Our Google Ad Grants management includes regular and close monitoring of Google AdWords performance and the adjustments needed to keep it fully optimised and achieving fantastic results.
Outstanding expertise
Generate hundreds of of promotional, financial, recruitment and awareness possibilities through the Google Grant. Elevate your charity’s visibility combined with our years of experience working with charities and grants.
Simple pricing to suit all budgets
Google Ads Spend £/month
2501-5000
Fee per month excluding VAT
Google Ads Spend £/month
5001-7500
Fee per month excluding VAT
Google Ads Spend £/month
7501-10,000
Fee per month excluding VAT
Google Ads Spend £/month
10,001-15,000
Fee per month excluding VAT
For accounts with monthly Google Ads spend of £15,000+ Let’s talk. Initial set up fees will be based on requirements.
What we can do for your charity
Getting started
Qualifying, registered charities in the UK can apply for the Google Grant to receive free advertising spend on Google of up to £7,500 per month.
We can help you with the Google Grant application, campaign set-up and ongoing optimisation and improvements. We do research and analysis of your charity and competitors, which is the foundation of successful advertising. Our research informs the PPC and AdWords strategy, keyword research and ad campaigns that are tailored to your organisation’s goals and ambitions.
Maximising the Grant
We design and create high performing and results-driven ads campaigns that gives you greater prominence above other charities.
As a charity, you’ll have initiatives and supporter information you can promote with Google Ads. We’ll set up all the campaigns that you need and suggest more to get the most out of the Google Grant.
Here are some of the promotions you could use Google Ads for:
- Event and fundraising tickets
- Recruit volunteers and support for your organisation
- Advertise your core services
- Education, awareness and advocating on issues
- Advertise your online charity shop
- Increase donations
- Donor appeals and raffles
- News and updates to raise awareness for your work.
Already have a Google Grant?
If you’re already using the Google Grant and it’s not working as well as it could be, we’ll do a full audit and do the work that’s required to reshape and turn it into a outstanding success.
As an accredited Google Partner, you can be confident that our charity PPC services are of the highest quality and standards. We work with charities and organisations in London and across the UK.
Retaining Google Grants
Google Ad Grants for charities can be challenging and complex, so it makes sense to work with a charity PPC agency like ours who can maximise and retain the Google Grant and optimise the PPC ads, campaign keywords and budget.
With all Google Grants there are Grant Terms and Conditions that have to be adhered to in order to receive and retain the grant. This includes careful and regular Google Ad Grants management, optimisation and improvement of your AdWords account on an ongoing basis as well as complying with certain website criteria.
Ongoing management also ensures that targeting, keywords, a minimum monthly click-through rate of 5%, conversion tracking, account structure and other miscellaneous requirements are kept in check to retain the $10,000 PPC grant.
Even though you will receive free ads clicks from the Google Grants program, it is still important to market efficiently to optimise your returns from advertising. This is why it’s essential to choose a trusted, Google accredited charity PPC company that can give you the best expert service and advice.
Check to see if you may be eligible for Google Grants for Charities.
Measuring results
Our Google Ad Grants management includes regular and close monitoring of Google AdWords performance and the regular adjustments needed to keep it fully optimised and achieving fantastic results. This could include ad copy, keywords or budget adjustment.
We provide regular monthly reporting and insights, using Google Analytics, and conversion tracking, so you know exactly how Google AdWords is performing and aligning with your goals.
Our monitoring also benchmarks performance of the overall Google Grant to ensure the grant is maintained and retained in accordance with Google’s terms.
We’ll discuss any aspect of the performance results with you.
Our work with clients
Google Adwords Case Study
Dental Centres. ROI of 896%
Google Adwords Case Study
Database Company achieving +39% Leads
Google Adwords Case Study
New Dental Practices achieve ROI of 6:1
