Google Ads and SEO

Google Ads for Dental Centres see ROI of 9:1

9:1

ROI on PPC and Organic SEO in 6 months

579

new enquiries in 6 months

128

consultations in 6 months

Working with a dental practice company, we took their Google Ads campaigns to another level.

Business goals

A leading dental specialist based in the UK came to us because they needed help with their Google Ads management. A basic campaign had been set up in-house and they wanted to grow their Google advertising and increase its performance and results.

Our solution

We focused on their Google and Microsoft advertising to grow it to many very successful campaigns. New campaigns were set up in Google Ads and we manage the PPC campaigns on an ongoing basis to improve and optimise the campaigns.

Previously, there had been little monitoring or measurement, so we put in place website tracking which has been improved over the years. This allows extensive and accurate performance measurement allowing insight into campaign results, which leads to even better performance.

We provided web consultancy to improve the website and resolve usability issues and errors.

We also implemented SEO including on-page SEO, technical SEO and advising on a process for maximising the impact of new content. Our SEO work resulted in increased organic visibility and many top 5 and top 10 rankings across the UK for their core keywords.

The results

PPC and organic traffic achieved and delivered an impressive ROI of 9:1 (896%) with 579 new enquiries and 128 consultations in 6 months.

With the improvement in their Google Ads campaigns, PPC and SEO are the main lead drivers.

896%

ROI in 6 months

579

new enquiries in 6 months

☆☆☆☆☆

“The knowledge and expertise that Espan bring have allowed our business to establish itself as a key player in the market, as well as delivering measurable results. With Mark as our contact, Espan work with us as part of the team. To sum them up in three words I would say: expert, results-driven, trustworthy.”

Director Dental Centre UK

Have a project in mind?

We’d love to discuss Google Ads with you. If you’re thinking of starting with Google Ads or want to achieve better results, get in touch. Let’s talk.