Google Ads for Dental Centres – ROI of 896%
A leading dental specialist based in the UK came to us because they needed help with their Google Ads management. A basic campaign had been set up in-house and they wanted to grow their Google advertising and increase its performance and results.
We focused on their Google and Microsoft advertising to grow it to many very successful campaigns. New campaigns were set up in Google Ads and we manage the PPC campaigns on an ongoing basis to improve and optimise the campaigns.
Previously, there had been little monitoring or measurement, so we put in place website tracking which has been improved over the years. This allows extensive and accurate performance measurement allowing insight into campaign results, which leads to even better performance.
We provided web consultancy to improve the website and resolve usability issues and errors.
We also implemented SEO including on-page SEO, technical SEO and advising on a process for maximising the impact of new content. Our SEO work resulted in increased organic visibility and many top 5 and top 10 rankings across the UK for their core keywords.
PPC and organic traffic is attributed as delivering an impressive ROI of 896% from January to June 2022.
With the improvement in their Google Ads campaigns, PPC and SEO are the main lead drivers.
“The knowledge and expertise that Espan bring have allowed our business to establish itself as a key player in the market, as well as delivering measurable results. With Mark as our contact, Espan work with us as part of the team. To sum them up in three words I would say: expert, results-driven, trustworthy.