Dental centres case study – Google Ads and SEO

Google Ads for Dental Centres – ROI of 896%

Business issue

A leading dental specialist based in the UK came to us because they needed help with their Google Ads management. A basic campaign had been set up in-house and they wanted to grow their Google advertising and increase its performance and results.

Our solution

We focused on their Google and Microsoft advertising to grow it to many very successful campaigns. New campaigns were set up in Google Ads and we manage the PPC campaigns on an ongoing basis to improve and optimise the campaigns.

Previously, there had been little monitoring or measurement, so we put in place website tracking which has been improved over the years. This allows extensive and accurate performance measurement allowing insight into campaign results, which leads to even better performance.

We provided web consultancy to improve the website and resolve usability issues and errors.

We also implemented SEO including on-page SEO, technical SEO and advising on a process for maximising the impact of new content. Our SEO work resulted in increased organic visibility and many top 5 and top 10 rankings across the UK for their core keywords.

Successful results

PPC and organic traffic is attributed as delivering an impressive ROI of 896% from January to June 2022.

With the improvement in their Google Ads campaigns, PPC and SEO are the main lead drivers.

“The knowledge and expertise that Espan bring have allowed our business to establish itself as a key player in the market, as well as delivering measurable results. With Mark as our contact, Espan work with us as part of the team. To sum them up in three words I would say: expert, results-driven, trustworthy.


"Mark at Espan has been managing, maintaining and optimising our Google Adwords account for the last 3 years. Thanks to Mark, enquiry levels have increased by over 500% during this time and we're incredibly grateful for all the time and effort he's spent on our account."
Edward, Owner, luxury watch dealer
"The results are both instant and long lasting, using trusted methods and a deep, comprehensive knowledge."
Rachel, Marketing Manager, recruitment agency
“We already understood that to move our business forward ahead of our competitors we had to get a good company to promote and push our business model up the internet ladder. Mark Chambers has done just that.”
Steve, Owner, motor servicing company
"We regard Espan as a key partner in our business. They deliver strong results and went above and beyond to support us when we re-launched our website this summer."
Nadia, Marketing Manager, dental implants company
"Espan are professional, resourceful, passionate, always willing to offer great advice in any area we require, go the extra mile and we know we can rely on them to help us achieve our business goals. Mark is always friendly, proactive and responsive and it is a pleasure working with him."
Marion, Marketing, data company
"Espan’s work with us has been outstanding. Since Mark took over our online marketing, enquiries for our services have more than doubled. Sales have increased and our business has expanded."
Dwayne, Owner, counselling company
“A very professional, thorough and honest team who I have recommended to other business contacts and who give a value for money service."
Daniel, Director, UK property portal