Results-Driven Pay Per Click
Do you need more enquiries and sales for your business? Are you running Google AdWords but not getting the ROI you’d hoped for? Is your current agency not performing for you? Are you new to Google Ads and need assistance? The truth is, like many services, it can be a minefield finding the right AdWords consultant. Read on to see if I’m the right fit for you.
“I was given Espan’s details by a colleague but procrastinated nearly a year before getting in touch with Mark at Espan. This was my mistake! I should have contacted Mark much earlier. His work with us has been outstanding – I wish I had found him long ago.
Since Mark took over our online marketing 10 months ago, enquiries into our services have more than doubled. He has improved our online marketing campaigns immeasurably and resolved issues within our website that only someone trained and experienced in the world of digital marketing could have done. Through Mark’s efforts, our online presence is improving all the time and as a result, our sales have increased and our business has expanded. I couldn’t recommend Espan enough. I trust Mark whole-heartedly.”
Director, counselling company, London.
PPC consultancy services we offer:
- Free Google AdWords health check.
- Account set-up including Google Shopping.
- Monthly campaign management and optimisation.
- Full PPC audits.
- Landing page optimisation.
Our PPC account set-up process
- Research – Your business, market, audience and competitor research.
- Keyword Research – We identify keywords that will work hardest for you and offer the best overall return.
- Campaign Set-Up – Set up account structure, adjust settings and targeting to achieve your goals. Text ads and Google Shopping.
- Ad Copy – Writing compelling copy that gets your ad clicked on by the customers that you want to attract.
- Maximising Quality Score – account creation with Quality Score in mind.
- Landing Pages – I can liaise with your developer to create optimised pages.
- Tracking and Measurement – Set up of Google Analytics or Ecommerce Tracking, enabling tracking of enquiries or sales made through AdWords and other marketing channels.
- Monitoring – all new accounts are monitored very closely and adjusted where required, before moving onto monthly optimisation.
Is it me you’re looking for?
As a PPC consultant, I specialise and have experience in both lead generation and ecommerce sales, for small to medium businesses, who are often located in Surrey and London, although I’m happy to work with businesses across the UK. If you run an ecommerce store, please take a look at my Google Shopping specialist services.
I work with a range of businesses as a Google Partner, from sole traders to larger organisations, in various sectors and with budgets that range from £500 to £30,000 per month. I have experience of Google AdWords since 2007 and formed Espan Digital Marketing in 2011 to help a range of businesses grow.
Why choose me as your PPC consultant?
- 13 years’ experience of Google AdWords
- Results-driven, advertising in competitive markets, where maximising performance is central to success.
- I charge an hourly rate, rather than percentage of ad spend so you get better value for your budget.
- Comparable performance to larger agencies but more cost-effective.
- Friendly, personalised service, with exemplary communication.