Google Ads for Charities

Charity Google Ads Management

charity google ads

Are you a registered charity looking for free advertising with Google Ads to help your cause? Google runs a completely free Google Ads grant programme for non profit organisations in the UK.

The Google Ads grant is a free advertising scheme for charities and non profits that allows you up to 10,000 USD per month in free advertising. It enables charities to use digital marketing campaigns to drive targeted traffic to their websites and achieve their goals.

Free advertising with Google Ads Grants programme

Did you know that as a charity, you can apply for a Google Ads Grants Account that grants you free Google Ads up to $10,000 in ad spend value each month? We think this is an amazing and generous offer, so you cannot afford to not use this free advertising and take advantage of the Google Ads grants.

If you don’t have a Google Ads Grant. Do you want to apply for a free Google Grant but are unsure how to go about it? If you don’t already have a Google Ad grant, we can help you apply with Google. We can also advise you and work with you on setting up and running Google Ads and PPC for charities.

If you already have a Google Ads Grant. If you already have a Google Ads Grant, we can audit your current Ads account and campaign structure, and elevate your advertising so that it improves its performance and brings in more successful results, driving more traffic to your website.

Why have a Google Ads Grant?

There are many valuable benefits to using AdWords for your charity. With this free search advertising, you can drive more donations and fundraising and promote your charity, its work and aims, and maximise impact.

A Google Ad grant will help to broaden your charity’s reach to new audiences, supporters and donors. Non profits use Google Ads, in conjunction with search engines, to advertise their services to end users, and to those that need assistance from their non profit organisation.

Charity AdWords for Non Profit Organisations

You could also use AdWords for all types of promotions, such as:

  • Event and fundraising tickets
  • Recruit volunteers and support for your organisation
  • Advertise your core services
  • Education, awareness and advocating on issues
  • Advertise your online charity shop
  • Increase donations
  • Donor appeals and raffles
  • News and updates to raise awareness for your work.

Retaining Google Grants

However, Google Ad grants for charities can be challenging and complex, so it makes sense to work with a charity PPC agency such as Espan who can maximise the Google Grant, PPC ads, campaign keywords and budget.

With all Google Grants there are Grant Terms and Conditions that have to be adhered to in order to receive and retain the grant. This includes careful and regular Google Ad Grants management, optimisation and improvement of your AdWords account on an ongoing basis as well as complying with certain website criteria. Ongoing management also ensures that targeting, keywords, a minimum monthly click-through rate of 5%, conversion tracking, account structure and other miscellaneous requirements are kept in check to retain the $10,000 PPC grant.

Even though you will receive free ads clicks from the Google Grants program, it is still important to market efficiently to optimise your returns from advertising. This is why it’s essential to choose a trusted, Google accredited charity PPC company that can give you the best expert service and advice.

Check here to see if you may be eligible for Google Grants

Charity AdWords management for non profits 2

Why use Espan for Charity PPC and Google Ads?

As an experienced charity PPC company, we not only give the best Google Ad grants management to enable the successful performance of ads, we also dramatically increase website traffic and elevate your digital and website results.

We have been supporting charities for many years, who work with us to achieve their goals. We have expertise and have achieved great results with Google AdWords for charities; all for a reasonable fee. As an accredited Google Partner, you can be confident that our charity PPC services are of the highest quality and standards. See what our clients from charities have to say.

We can help you with the Google Grant application, campaign set-up and ongoing optimisation and improvements. We will conduct research and analysis of your charity and competitors, which is the foundation of successful advertising. Our research informs the PPC and AdWords strategy, keyword research and ad campaigns that are tailored to your organisation’s goals and ambitions.

We design and create high performing and results-driven ads campaigns that will give you greater prominence with your target audience as well as reaching new audiences, supporters and users.

Our Google Ad Grants management includes regular and close monitoring of Google AdWords performance and the adjustments needed to keep it fully optimised and achieving fantastic results.

AdWords for Charity and Adwords Management

We provide regular monthly reporting and insights, using Google Analytics, and conversion tracking, so you know exactly how Google AdWords is performing and aligning with your goals.

We are a charity PPC agency and Google Ads consultant working with charities and organisations in London and across the UK.

For Google Grants help and a free no-obligation discussion about Google Ads for your charity, please book a free consultation.


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AdWords Service for Charities