Google Shopping

Google Shopping Specialist

What is Google Shopping?

Google shopping is Google’s pay per click advertising platform that connects buyers with your ecommerce store to increase your product sales. This is done with product ads in the Google AdWords advertising system.

The image below shows examples of Google Shopping ads.

google shopping product ads examples

Shopping ads are eligible to appear on:

Google search results

Google Shopping tab on Google

Google Search Partners

Google Display Network, including YouTube and Gmail

How Google Shopping works

Google Shopping allows you to advertise the products on your ecommerce website. A data feed, otherwise known as a shopping feed or product feed, in simple terms is a list of products and their attributes, like price, availability, brand, condition and so on. For example, with a WordPress website, there are shopping feed plugins that handle the interaction of the feed with your ecommerce system, for example WooCommerce.

The product data feed from your ecommerce system connects to Google Merchant Center (GMC) and that is where the feed lives. In turn, the data feed connects to Google AdWords, where you can set up a Google Shopping campaign that actually delivers the ads and where you can control your daily budget, product bids and targeting etc. When someone searches with keywords related to your products, your ads may show and then they click on the ad to land on the product page on your website.

Google Shopping process

Benefits of Google Shopping

Lower cost per click than Google text ads

Higher conversion rates than Google text ads

Information-rich ads with a product image

Buyers have a high intent to purchase

How we can help

As a Google Shopping specialist, we can do the following to maximise profit for your Google Shopping campaign.

Set up and configure your Google shopping product data feed from your website content management system, e.g. WordPress, or if you have a custom ecommerce system, work with your web developer to get the feed working.

Set up Google Merchant Center, add the shopping feed, configure and link to Google AdWords.

Set up Google Shopping campaigns in AdWords based on your business goals.

Optimise and improve campaigns in AdWords.

Work with your developer to set up Google Analytics Ecommerce Tracking so that there is complete transparency of product sales data and performance of the campaigns.

Why choose Espan Digital

We’ve been using AdWords since 2007 and have experience in many different business sectors as an AdWords consultant. Espan has been a Google Certified Partner for many years with a track record of helping clients grow and sell more products and services.

Not only do we set up Google Shopping campaigns, but also offer other services including Google search ads, Remarketing and Display campaigns and use our extensive digital marketing experience for your business.

As a smaller and agile AdWords agency, we have lower overheads and therefore charge reasonable rates compared to other Google Shopping experts. We’re just a phone call away on 0208 914 8998 and are very happy to discuss how Google Shopping works and how it can help your business. Book a free consultation for find out more.

Testimonials

"We regard Espan as a key partner in our business. They deliver strong results and went above and beyond to support us when we re-launched our website this summer."

Nadia, Marketing Manager, dental implants company

“We already understood that to move our business forward ahead of our competitors we had to get a good company to promote and push our business model up the internet ladder. Mark Chambers has done just that.”

Steve, Owner, motor servicing company

"Mark at Espan has been managing, maintaining and optimising our Google Adwords account for the last 3 years. Thanks to Mark, enquiry levels have increased by over 500% during this time and we're incredibly grateful for all the time and effort he's spent on our account."

Edward, Owner, luxury watch dealer

"Espan’s work with us has been outstanding. Since Mark took over our online marketing, enquiries for our services have more than doubled. Sales have increased and our business has expanded."

Dwayne, Owner, counselling company

"The results are both instant and long lasting, using trusted methods and a deep, comprehensive knowledge."

Rachel, Marketing Manager, recruitment agency

“A very professional, thorough and honest team who I have recommended to other business contacts and who give a value for money service."

Daniel, Director, UK property portal

"Espan are professional, resourceful, passionate, always willing to offer great advice in any area we require, go the extra mile and we know we can rely on them to help us achieve our business goals. Mark is always friendly, proactive and responsive and it is a pleasure working with him."

Marion, Marketing, data company

Services In This Section

Google Ads Consultant

Account Set Up

PPC Management

Google Shopping Specialist

CHARITY ADWORDS MANAGEMENT

PPC Audits

AdWords Expert

Audit

Comprehensive and in-depth analysis of PPC performance, reporting on weaknesses, strengths and opportunities.

Recommendations

Strategic and expert advice to improve and streamline your PPC account to achieve better return on ad spend.

Research

Research results in an in-depth understanding of your business, market and competitors and is a key part of our process.

Set Up

Using the recommendations and research, we set up Google Ads campaigns that perform exceptionally well.

Reporting

Range of reporting options and useful insights on what is important to you, such as revenue, conversions and spend. We offer regular updates and phone calls to discuss in detail.

Technical Support

Reliable help and support to resolve Google Ads account and website issues. We are always available to speak to directly and we guarantee a fast response, even out of hours.

Budget Control

We maximise the return on your ad spend, providing regular monitoring to prevent overspend and waste. We ensure that you achieve better performance with a lower spend.

Analysis

Regular analysis in line with your business goals, fed back into campaigns to continually improve performance.