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908, 2013

How to Set up a Facebook Page for a Business, Charity, Community or Interest

By |August 9th, 2013|Categories: Blog|0 Comments

Facebook pages are free and so simple and quick to set up. Very often they will do the job instead of a website if you’re a community, cause or interest category. Here are 12 key tips to make sure that your Facebook page works well for your organisation or interest, fans and audiences. 1.            Choose a recognisable page title With the mass usage of Facebook pages, make sure that you choose a title that will differentiate you from similar or the same Facebook page names. So for instance if your Facebook page is Smiths Books, carry out a search on [...]

2404, 2013

Why Use SEO? Here’s 8 Reasons

By |April 24th, 2013|Categories: Blog|Tags: , |0 Comments

1.    Visibility and brand awareness Your company, organisation, products and services will be more visible if you are on the first two pages of Google. It’s been proven that 75% of users don’t click past the first page on Google, which means that you won’t be seen by searchers who are looking for a particular product or service at the time that they are searching and looking. This is such a missed opportunity. 2.    Stay ahead of competition Not appearing in the search rankings also ties in with losing out to your competitors. If they are higher than you in [...]

2002, 2013

Demystifying Google AdWords Enhanced Campaigns

By |February 20th, 2013|Categories: Blog|0 Comments

Adwords Enhanced Campaigns are being rolled out to Adwords accounts from February 2013 and all campaigns will automatically upgrade at around mid 2013. Here's a video that helps explain the concept: https://www.youtube.com/watch?v=yV9rzYo4Jrk What are Enhanced Campaigns? Google has updated Adwords to reflect the growing use of multiple devices to access the web, such as computers, laptops, tablets and mobile phones. Google says Adwords 'lets you capture the power of context', 'context such as location, time of day and device matter and provide you more opportunities to reach people with more relevant messages'. So, advertisers can more easily reach customers with [...]

901, 2013

What is SEO and How Does it Help Businesses?

By |January 9th, 2013|Categories: Blog|0 Comments

Although the term SEO is bandied around and spoken of, we thought we would write a simple guide to SEO to explain: What it is What it does How it can help your business What is SEO? SEO is a method of optimising a website so that it features within search engines, such as Google, Yahoo  and Bing (which is MSN search). SEO involves implementing systems onto your website that will show these search engines that your website is valuable and relevant to the person who is searching. There are various systems and methods, both on your website and off [...]

701, 2013

How SEO Keyword Research Works for Your Business

By |January 7th, 2013|Categories: Blog|0 Comments

What is a Keyword? Good question! Everyone talks about keywords for SEO but we just want to clarify what they are. A keyword is a word or phrase that a person types into a search engine such as Google or Bing. In fact many websites have a search function and so do social media sites. How are Keywords Useful for My Business? At Espan Digital, can’t emphasise enough just how important keyword research is and how it is a fundamental part to any SEO project.  If you don’t have the right keywords in place, then you will not rank for [...]

2108, 2012

SEO Fantasy Vs SEO Reality

By |August 21st, 2012|Categories: Blog|Tags: , |0 Comments

We received an unbelievable email today in the office. It was unbelievable because it was promising number one places for Google rankings. This isn’t the first time we have seen this type of email, and also the marketing and sales claims of SEO companies who guarantee that they can get businesses to the top of search results. The problem is with making this claim is that it is incorrect on a number of levels. Here are the reasons why. 1. Are the search terms and keywords going to get you traffic? They may promise you number one rankings, but what [...]

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