2908, 2016

AdWords Expanded Text Ads for Large Accounts

By |August 29th, 2016|Categories: Blog|Tags: , |0 Comments

Google recently announced the introduction of Expanded Text Ads (ETAs), one of the biggest changes ever in AdWords in my opinion. Advertisers now have the opportunity to create better ads with more characters, including two headlines, together with a description line combined into one 80 character field. These can run alongside the old standard text ads for now to help test and improve the new ad format. The character limit for ETAs are: Headline 1 = 30 characters Headline 2 = 30 characters Description = 80 characters Directory Path 1 & 2 = 15 characters each This is a 47.4% [...]

2002, 2013

Demystifying Google AdWords Enhanced Campaigns

By |February 20th, 2013|Categories: Blog|0 Comments

Adwords Enhanced Campaigns are being rolled out to Adwords accounts from February 2013 and all campaigns will automatically upgrade at around mid 2013. What are Enhanced Campaigns? Google has updated Adwords to reflect the growing use of multiple devices to access the web, such as computers, laptops, tablets and mobile phones. Google says Adwords 'lets you capture the power of context', 'context such as location, time of day and device matter and provide you more opportunities to reach people with more relevant messages'. So, advertisers can more easily reach customers with ads that are more suited to their search context. [...]

1702, 2011

How is Your PPC Campaign Set Up? 11 Ways On How Not To Run a PPC Campaign

By |February 17th, 2011|Categories: Blog|2 Comments

There are many Pay Per Click (PPC) platforms, but Google Adwords is the most popular and for the purpose of this article we will focus on Google Adwords campaign set-up and how not to do it, with solutions to improve campaigns. 1. Don’t have any objectives and don’t plan your campaign You will need to set up a campaign by thoroughly planning it first. Produce a questionnaire to answer questions such as ‘What are my business goals for my PPC campaign?’ and answer questions as precisely as possible. For example with the question above you may answer:  ‘I want to [...]

1702, 2011

How To Stop Customers Clicking Off Your Website

By |February 17th, 2011|Categories: Blog|0 Comments

Your website is your business’ most critical tool to: Attract new customers Sell your products or services Convert to leads and sales There are some dos and don’ts for creating a great website and most importantly of all to give your customers an excellent experience on your website so that they don’t want to go elsewhere. Here is a checklist of 11 essential issues to prevent your customers clicking off your website. 1.         Get great web design If your website is poorly designed, graphically and in terms of usability, it is going to put potential customers [...]

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