Account Set Up2018-10-10T09:29:44+00:00

Account Set Up

Having the time and experience to set up Google Adwords campaigns can be hard when you are concentrating on running your business. With the additional minefield of setting up campaigns that are targeted, work and don’t waste your money, it’s really important to set up Google Adwords properly from the start to prevent wastage and poor performing campaigns.

For all new Google PPC accounts, you’ll receive a free £75 AdWords credit to spend on campaigns.

We can set up your PPC advertising and campaigns whether you want a new Google Adwords account or have an existing one. This will give you a high quality PPC foundation to start from, and for existing accounts significantly improves the performance and results of your campaigns. With PPC set up we also offer a monthly PPC management service (link to page) where we take care of all of your PPC activity and give regular reports, leaving you the time and focus to run your business.

For Existing PPC Accounts

  • Free AdWords account audit (yes link to audit page) giving you recommendations to improve your account
  • In-depth research of your business, market and competitors
  • PPC strategy to achieve your business goals
  • Examine account and make improvements
  • Implement quick wins for example pausing keywords that don’t perform or that aren’t relevant.
  • Identify other optimisation opportunities and take action to increase conversions and click through rate for example, so you pay a lower cost per conversion
  • Improve your Quality Score, so that you pay a lower cost per click.
  • Improve ads so that you increase exposure and profit
  • Keyword research and analysis for increased keyword coverage
  • Adjust account settings as required to maximise performance and eliminate wasted spend
  • Look at areas to increase reach and develop brand awareness, by using the Google Display Network to show your ads on targeted 3rd party sites.
  • Creation of dedicated PPC landing pages where required and improvement of existing pages
  • Remarketing with display ads to people who previously visited your site but did not buy or make contact

For New Accounts

  • In-depth research of your business, market and competitors
  • Set goals for account success
  • Keyword research to discover relevant keywords that will help achieve your business goals
  • Negative keyword research to identify keywords that will prevent your ads showing
  • Setting up your AdWords account and campaign structure, adding ad groups and keywords
  • Setting keyword, device, location and time of day bids
  • Ad creation: writing compelling ads that appeal to your target audience and will achieve your goals
  • Add Google Ads Extensions, to enhance your ads, including Sitelinks, Callout Extensions, Structured Snippets, Call Extensions and Location
  • Extensions as well as other extensions as required
  • Adjusting AdWords account settings
  • Measurement: set up AdWords conversion tracking to measure conversion actions such as contact form fills, quote forms etc. Set up Google
  • Analytics to measure visitor behaviour on your website
  • Account monitoring and adjustment
Contact Us


"I have very high opinions of Mark, he handles the SEO elements of a number of my projects and he has been nothing but helpful, resourceful and more importantly, yields very good SEO results.”
Joe-Kwun Lam, Director, Consultancy
"A very professional, thorough and honest team who I have recommended to other business contacts and who give a value for money service."
Carole C, Marketing Manager, Pensions company
“A very professional, thorough and honest team who I have recommended to other business contacts and who give a value for money service."
Daniel H, Director, UK property portal
“We already understood that to move our business forward ahead of our competitors we had to get a good company to promote and push our business model up the internet ladder. Mark Chambers has done just that.”
Steve A , Owner, Motor servicing company
“Mark and the Espan team took our poor performing Google Grant and PPC and transformed it to a level exceeding over 110% improvement. Enquiries, donations and web traffic were significantly increased and we’re really happy with their expertise and service. ”
Sonia N, Head of Marketing, London charity