Google Ads Set Up
Having the time and experience to set up Google Ads campaigns can be hard when you are concentrating on running your business, and this is where a Google Ads consultant can help. Setting up an AdWords account and campaigns, requires planning, research and experience. It’s important that campaigns are underpinned by your goals, targeted and make the best of your budget, while limiting wastage.
Whether you require a new account build, or you have an existing account, Espan can help! The processes outlined below for existing and new AdWords accounts apply to Google Search and Display campaigns, and if you are selling ecommerce products online, we can help with our Google Shopping specialist service.
Our process for new Google Ads accounts, results in a high-quality foundation, and for existing accounts significantly improves campaign performance. For both existing and new accounts, we would recommend monthly optimisation and improvement with our PPC management service. This enables incremental improvements, better performance, and you have peace of mind that you receive optimal return on ad spend.
For existing AdWords accounts
, resulting in recommendations to improve your account.
For new AdWords accounts
Add Google Ad Extensions, to enhance your ads, including Sitelinks, Callout Extensions, Structured Snippets, Call Extensions and Location
Adjusting AdWords account settings, setting up targeting, for example, the locations your ads will show and to which age groups.
Measurement and tracking: set up Google Analytics, Analytics goals and AdWords conversion tracking where required to measure visitor behaviour and conversion actions such as contact form fills, quote forms etc.
To find out more, please book a free consultation.